Philamlife not only emerged as the top choice in the insurance category, it also received the unique distinction of being a Platinum SuperBrand.
Philamlife thus joins an elite group of 15 Platinum SuperBrands in the Philippines including Coca Cola Bottlers, Sony Ericsson, San Miguel Corp., and Nokia.
The survey covered 41 categories, ranging from cars and hotels to office and household appliances to consumer goods.
Readers Digest asked respondents to list one company or brand per category that appeals to them the most based on five attributes: quality, value, strong image, trustworthiness, and understanding of customer needs.
Philamlife president and chief executive officer Jose L. Cuisia Jr. accepted the award during the Readers Digest Asia SuperBrands 2004 awarding ceremony recently held at the Mandarin Oriental Manila, Makati City.