Piolo tapped as new ‘Be RICEponsible’ ambassador

MANILA, Philippines - Multi-awarded actor, recording artist, endorser, and producer Piolo Pascual joins the nationwide call for responsible rice consumption after having been appointed as the new Be RICEponsible ambassador. 

Last Aug. 20, Pascual pledged to promote the advocacies of the Be RICEponsible campaign such as the consumption of brown rice and rice mixed with corn or other staples, appreciation of our farmers’ hard work, and the non-wastage of rice that would all contribute to the country’s rice self-sufficiency stride.

 “Culturally, we love to eat rice. It’s disappointing to know the facts on how much rice is wasted every year. I think it’s about time for us to do something about it. The best way for me to help is by using my influence to send out awareness for people to really value rice in this country,” Pascual said.

He added that he regularly eats brown rice as part of his diet to keep him fit and healthy.

Pascual will promote the Be RICEponsible advocacy in photos and videos that will be shown in print advertisements, television, radio and social media.

Hazel V. Antonio, director of the Be RICEponsible campaign, said Pascual was chosen because he is a health and wellness icon who embodies the advocacies of the campaign.

“Piolo’s influence to the public can help encourage more Filipinos to be RICEponsible to their bodies and to our country,” she said.

The Be RICEponsible campaign is aimed at promoting responsible rice consumption by encouraging Filipinos not to waste rice, eat healthier forms of rice, and by valuing the hard work of our farmers.