MANILA, Philippines – Following the success of its pangasius (cream dory) fish production, Vitarich, the country’s leading producer of dory products and services, has gone further into commer-cial food production and pro-cessing by producing fish-based meat-flavored food products.
The company has suc-cessfully integrated dory fish meat into all-time Filipino food favorites such as tocino, longaniza (two flavors: garlic and sweet and spicy), Hun-garian sausage (two flavors: original and spicy), lumpiang shanghai, franks (two flavors: original and with cheese), and nuggets.
“Vitarich is excited to ex-plore the vast potential of do-ry meat which is easier to pro-duce and offers a healthier al-ternative to the red and white meat derived from livestock and cattle,” said Vitarich chairman Rogelio Sarmiento. “We have taken our pangasius farming a step further by devising ways of infusing dory meat into popular items of the Filipino menu.”
Prompted by the contin-uous demand for dory fish meat, Vitarich has managed to bring this new meat closer to more consumers by processing it into other forms than its usual fillet and whole gutted fish forms, thus creating fish products “that taste like meat products.”
The cream dory fish (or pangasius) is popular world-wide for its tasty white and creamy meat and is used in a wide variety of dishes. With the new line of fish value-added products, Vitarich now hopes to bring the goodness and enjoyment of the fish to a wider range of consumers.
These new products are now available to the general public.
For details, write to iuc@2009.vitarich.com or call (02) 8433033 loc 124.