Are you eating healthy chicken meat?

The recent avian flu outbreak which struck Asia, Europe and the United States was a cause of severe concern on so many levels. Not only did their economies suffer due to the decline of their poultry industries, but the dangers of the disease threatened food security. In Southeast Asia, the Philippines was lucky enough not to be among the infected countries, but still, the risk of avian flu appearing in our shores should not be ignored.

This contagious disease, caused by the influenza a virus, normally affects only birds. However, some cases of avian flu crossing the species barrier and infecting humans, have been documented. Because of the dangers of bird flu, care and caution must always be exercised when it comes to purchasing, handling and cooking poultry meat such as chicken.

In the Philippines, the National Meat Inspection Service (NMIS) is steadfast in its drive to ensure that market and other distribution channels only offer safe meats for public consumption. The NMIS has accreditation programs for meat and poultry processing plants, cold storages and other meat establishments. Consumer information, awareness, and protection programs are also in place, which includes the celebration of the annual Meat Safety Consciousness Week.

When it comes to meat safety, consumers must make sure that they purchase meats with the NMIS stamp of approval, or buy from reputable brands and stores. And when it comes to poultry and safety, delivering only the freshest dressed chicken. Adhering to the strictest quality standards, only Magnolia Fresh Chicken provides chicken meat and chicken products guaranteed to be fresh, and safe-to-eat. With such a commitment to quality and excellence, it is no wonder then that Magnolia Fresh Chicken is the most highly regarded chicken brand in the country.

Magnolia Chicken Station is available in over 200 supermarkets nationwide. With Magnolia Fresh Chicken available in so many stores, folks can get truly fresh and safe meat anytime.