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Agriculture

Endangered Tales of the Philippines – a spectacular showcase of the country´s extraordinary wildlife.

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The Philippines has been put on the map for its pristine beaches and amazing diving and surfing spots. But very few Filipinos know that their country is one of the most biologically rich places on the planet.

The Philippines has been declared one of the world''s biodiversity hotspots. Biologists and conservationists both locally and internationally are astounded by the diverse concentration of flora and fauna and the rate at which new species are discovered.

CEAE (Center for Environmental Awareness and Education) produced the first comprehensive documentary on the country''s extraordinary wildlife. The 58minute film hopes to get people excited about the diversity of species in their own country. After almost a year of filming, CEAE will launch a riveting showcase of mammals, birds, reptiles and amphibians, most of which are endemic - or found only in the country.

Endangered Tales of the Philippines, celebrates the beauty of the Philippines and contrasts this with the fragile state of the environment. Unique footages from over 15 expeditions and revealing interviews with over 30 biologists, scientists, and conservationists highlight the urgent need for conservation efforts.

CEAE founder Jukka Holopainen strongly believes in the extraordinary potential of film in mobilizing people for sustainable development. He founded the country´s first environmental film festival, the Moonrise filmfest. His first documentary film, Children of the Mountains, received international critical acclaim in over three film festivals and brought about a stigma of awareness on the plight of the Agta Dumagat tribe.

Says biologist Carmela Española, "Most of us Filipinos know more about the lion, giraffe... We don''t even know about our very own Philippine Eagle…We know very little about what we have. So I would actually like to challenge, students and everyone, to take part. Even by knowing more about Philippine Biodiversity, you will already be helping."

With the powerful tool of film, getting these messages across and reaching wider audiences has become easier. CEAE invites everyone to learn more about the country''s extraordinary wildlife through this documentary premiere.

Endangered Tales of the Philipines premieres on Earth Day, April 22, at SM Megamall Cimema 8. Support Philippine environment and make a change. Visit www.ceae.org for more information.

AGTA DUMAGAT

CARMELA ESPA

CHILDREN OF THE MOUNTAINS

EARTH DAY

ENDANGERED TALES OF THE PHILIPINES

ENDANGERED TALES OF THE PHILIPPINES

ENVIRONMENTAL AWARENESS AND EDUCATION

JUKKA HOLOPAINEN

MEGAMALL CIMEMA

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