MANILA, Philippines — Aboitiz-led Union Bank of the Philippines vowed to continue leveraging technology, particularly artificial intelligence (AI), to transform customer experience.
In her keynote address at the 9th Annual Digital Congress organized by the Digital Marketing Association of the Philippines (DMAP), incoming UnionBank president and CEOAna Marie Aboitiz-Delgado said the bank remains committed to providing hyper-personalized banking, focused on creating experiences that align with the unique needs of its expanding customer base of over 15 million.
“Our goal is to leverage technology to offer our customers meaningful interactions that enhance their experiences alongside our exceptional team,” she said.
In her talk titled “AI to Fly: Changing the Way We Bank in an AI-Driven World,” she urged people to view AI using a different lens — not as an automated intelligence that does not require any human intervention.
Instead, she said people should consider AI as an assistive intelligence that could be used by people to support decision-making.
“The true value of AI doesn’t lie in what it can do, but rather in how we’re going to leverage it to deliver meaningful customer experiences, whatever industry you work in,” she said.
The congress provided a platform for thought leaders and innovators to discuss emerging trends, share insights and foster collaboration.
Topics ranged from digital transformation strategies to the impact of AI on customer engagement, reinforcing the need for businesses to adapt to the ever-evolving digital landscape.
This year’s DigiCon, with the theme “REVOLUTION”, brought together industry leaders, digital innovators and enthusiasts to explore the power of technology in reshaping marketing and customer experience.