MANILA, Philippines — Brands offered by the Gokongwei-led food and beverage firm Universal Robina Corp. (URC) remain top of mind among Filipino consumers.
Brand consulting firm Kantar Group’s Brand Footprint report showed that six brands made by URC are still among the top choices among millions of households.
URC’s C2, Nissin and Cream All rose in rankings in the annual study.
Great Taste, for its part, is among the 10 most chosen brands in total fast-moving consumer goods (FMCG) and beverages sector, while Piattos was among the most chosen food brands.
Payless, meanwhile, landed in the list of 20 most chosen food brands for the first time.
“We are happy to see that our well-loved brands are reaching even more Filipinos, delighting them with good food choices everyday,” URC’s chief marketing officer and URC International managing director Mian David said.
“This report also inspires us to continue giving Pinoys products of superior quality and value. Indeed, Great Taste, C2,Piattos, Payless, Nissin and Cream All are just some of our brands loved by Filipinos across generations,” she said.
Kantar’s Brand Footprint study uses a metric called consumer reach points, which measures a brand’s strength based on how many shoppers are buying the brand and how often.
URC’s Great Taste coffee ranked eighth among the FMCG and fourth in the beverages sector.
C2 was the 14th most chosen brand in the beverages sector and Cream All was at No. 19 in the dairy sector.
In the food sector, Piattos was in the seventh spot, while Nissin instant noodles was at No. 16.
Payless, another instant noodles brand, broke into the list of top 20 brands in the segment, landing in 19th place in the food sector and 50th among the FMCG brands.