Advertising industry announces landmark summit

MANILA, Philippines — The country’s advertising industry will mark its 50th anniversary of self-regulation in the Philippines by kicking off Patas na Patalastas: National Summit on Fair and Progressive Advertising Self-regulation.

The summit, which will open today, will run until tomorrow at the Makati Diamond Residences.

Highlighting a history-rich journey, the event is headed by the Ad Standards Council (ASC), a coalition of seven association members representing the stakeholders of the industry.

Patas na Patalastas: National Summit on Fair and Progressive Advertising Self-regulation is focused on uniting industry professionals, veterans and young thought leaders to create a blueprint for progress targeting consumer protection.

The ASC-led event connects the industry dots to create a stronger advertising mindset to better serve the public with truthful and responsible advertising.

ASC works in partnership with government entities ensuring that products and promotions adhere to official rules and regulations.

Summit chairperson Bobby Barreiro, ABS CBN chief partnership officer, said it is a privilege to mount the Summit together with some of the most prolific and dedicated media and advertising practitioners.

“Keeping self-regulation relevant is our duty as safekeepers. This Summit endeavors to elevate the industry through self-regulation, and use the available tools of technology for good. As an industry, it is our responsibility to protect the Filipino consumer and to promote responsible advertising,” Barreiro said.

The ASC trade sector members are the Association of Accredited Advertising Agencies of the Philippines, Digital Marketing Association of the Philippines, Kapisanan ng mga Brodkaster ng Pilipinas, Media Specialists Association of the Philippines, Philippine Association of National Advertisers, United Print Media Group and Out of Home Advertising Agencies of the Philippines.