Strategies of iconic brands showcased at 30th NRCE

MANILA, Philippines —  Building a brand is one challenge; staying relevant over time is another. Many companies continue to dominate their industries, while others have faded away, overshadowed by emerging competitors.  How do legacy brands remain relevant across generations? Is there a secret formula for maintaining a lasting impact?

These questions and topics will be taken up at the Philippine Retailers Association’s  flagship event, the National Retail Conference and Expo tomorrow at the SMX Convention Center Manila.  Now on its 30th year, the NRCE offers a broader perspective with insights from various sectors that retailers and allied industries can benefit from.

One of the most anticipated sessions is “Icons of Influence: Legacy Brands and Their Lasting Market Impact,” featuring two visionary leaders from different industries.

Golden ABC Inc. president and COO Alice Liu has significantly shaped the company’s fashion retailing and marketing strategies. Under her leadership, Golden ABC has grown its homegrown brands, including Penshoppe, Oxygen, Memo, ForMe, Bocu, and the revitalized Regatta.

Philippine Airlines president and COO Captain Stanley Ng has led the airline through a transformative journey since January 2022. His leadership has guided PAL through significant challenges, rebuilt its global and domestic network, and enhanced products, services, and digital platforms to elevate customer experience.

In this session, Liu and Captain Ng will share the rich histories and enduring strategies that have kept their brands prominent and influential. Discover how these iconic brands continue to set standards for excellence and innovation, leaving a lasting mark on the business landscape.