Franchise Asia conference makes return in September

MANILA, Philippines — Asia’s premier international franchising conference is now back with a roster of iconic business leaders across various industries as it proudly presents an exciting lineup of thought-provoking sessions promising an exceptional learning platform for the conference delegates.

Franchise Asia Philippines 2024 International Conference, organized by the Philippine Franchise Association (PFA), is slated on Sept. 2 and 3 at the SMX Convention Center Manila.  The conference is the cornerstone of PFA’s capability program, designed to open unparalleled opportunities for growth, expansion, and success in the franchising sector.

With this year’s theme, “Empowerment Through Franchising: Explore. Expand. Excel”, the conference will highlight the role of franchising in empowering businesses to grow within and beyond our borders. “We have designed the conference to make it a venue not only for capacity-building but for inspiration as well,” PFA president Joseph Tanbuntiong said.

“We hope to encourage businesses to explore new horizons and propel them towards excellence and sustainability.”

As always, the conference is the place to be to network with the who’s who in Philippine franchising. “It embodies the strength, solidarity, and unity of the franchising sector, which continues to play a pivotal role in shaping the future of the franchising industry,” PFA chairman Chris Lim said.

Franchise Asia Conference Committee chair Steve Benitez, meanwhile, encourages everyone to join in this highly anticipated conference as it has been an excellent venue to gain latest trends, global test practices, though-leadership insights and actionable solutions shared by our illustrious speakers, esteemed business leaders, and industry’s experts.

One of the highlights of the conference is the keynote address by Secretary Frederick Go, Special Assistant to the President for Investment and Economic Affairs. The conference will also be powered by four highly-dynamic and compelling plenary sessions, 20 concurrent area-focused tracks, 25 peer-to-peer business solutions roundtables, and over 60 world class speakers, industry experts, and roundtable facilitators.