Welcome The Philippine Star’s Newest Show

The Philippine STAR’s social media team is a force to be reckoned with as they embark on a new program followers can watch out for

MANILA, Philippines — What makes a stellar social media team? Diversity, where people come from different backgrounds, which contributes to a healthy environment abundant with creativity.

Inclusion, where members could come from different generations who are active on social media and do their part in keeping it a safe place.

Communication, where members feel safe to express themselves to each other, especially when they have questions related to technology.

Collaboration, where they naturally think, plan, and execute together; everyone contributes and is seen and heard.

Homegrown socmed star. Meet Kwek-kwek, The Philippine STAR’s resident cat that became viral after being featured on The Philippine STAR’s social media platforms.

All these elements make The Philippine STAR’s social media team thrive: the nose for news, the speed to catch and storify what’s trending, and the heart to help followers through the content they put out.

While it has been churning video content on its various platforms, The Philippine STAR re-invigorates its platforms with video content that provides quality information. In the first half of 2024 alone, PMG hit 1.6M video views on YouTube, thanks to its strong lineup of breaking news and entertainment content.

Features Editor Kai Magsanoc hosts “Truth on the Line,” The Philippine STAR’s newest YouTube program

Truth on the Line (#TOTL)

#TOTL is PMG’s newest web program in talk show format. It will cover topics such as health and wellness, technology, entertainment, and social media trends. If it’s trending and worth talking about, it will be on #TOTL.

#TOTL will premier in August, starting at two webisodes per month. Produced by the PMG social media team, it will be hosted by STAR Features Editor Kai Magsanoc, with guest co-host Jayvee Fernandez, STAR’s tech editor.

Truth on the Line will be joining PMG social media’s roster of web programs:

Social Media Producer Rona Hannah Amparo will produce “Truth on the Line,” working side by side with Kai

PhilSTAR Exclusives: Authentic, feel-good, and sometimes heartbreaking human interest stories lifted from viral videos, produced and presented in a news package to add depth and value

PhilSTAR Fur You!: Heartwarming stories about caring for pets and rescuing strays, promoting responsible pet ownership, and adoption

PhilSTAR Profiles: Stories of small business owners who found entrepreneurial success during the pandemic

Follow The Philippine STAR on Facebook, X, TikTok, Instagram, and YouTube, and be part of our world on social media. Who knows, yours might be the next story we feature.