Jollibee opens first store in Seattle, eyes further expansion in North America

MANILA, Philippines — Homegrown brand Jollibee continues to conquer North America with the opening of its first branch in Seattle as it sets sights on establishing its presence in new markets in the region.

The newly opened branch in Seattle is Jollibee’s third store in Washington State and its 101st store in North America.

Jollibee’s two existing Washington State locations are in Tukwila and Tacoma, which opened in 2010 and 2023, respectively.

“We are so thrilled to give our joyful dining experience to both our fans and those who will be enjoying Jollibee for the very first time in Seattle. Rainier Valley reflects such a beautiful mosaic of cultures where everyone feels welcome. We are glad to become part now of such a diverse yet close-knit community that has also become a culinary destination in its own right,” Jollibee North America president Maribeth dela Cruz said.

Jollibee said long lines of customers were seen in the opening of the new store, with the first customer lining up four hours before opening.

The Seattle branch is located in the city’s south end area at 3820 Rainier Avenue South in the Rainier Valley Square shopping center.

Jollibee said Rainier Valley is considered one of the country’s most diverse neighborhoods, serving as home to a dynamic mix of immigrants from around the world.

“These attributes make Rainier Valley a perfect spot for the brand, as Jollibee believes that great food knows no boundaries and that there is something for everyone on our deliciously diverse menu line-up,” Dela Cruz said.

Jollibee said it looks forward to entering new markets like Portland, Oregon as it continues its expansion across North America.