Innovation, cultural influences tackled at national retail conference

MANILA, Philippines — The Philippine Retailers Association (PRA), as part of the 30th year of its flagship program – the National Retail Conference and Expo (NRCE) slated on Aug. 29 to 30 at the SMX Convention Center Manila – presents two sessions that will delve into the essence of catering to today’s consumers while maintaining a harmonious balance across various sectors, all while highlighting the pervasive influence of current trends.

The premier national organization of the country’s top retailers and allied industries said there are numerous trends and influences shaping consumer expectations in today’s dynamic landscape. Whether it’s in fashion, lifestyle, or food and beverage, retailers must remain relevant and attuned to evolving consumer preferences.

Leading the session on “Transforming Stores into Experiential Destinations” are life and business partners Eric Dee Jr. and Bea Soriano-Dee, co-founders of the Sunnies brand. They will unveil their unique approach to seamlessly blending style and innovation, creating immersive spaces that transcend the traditional retail concept. Their insights will provide a comprehensive understanding of how meticulous curation can foster lasting connections with customers.

Another session – the “Hallyu Wave: The Korean Culture’s Global Influence on Retail” will feature a distinguished panel exploring the phenomenon of the Hallyu Wave. This session will trace its roots, evolution, and widespread appeal across continents, shedding light on the cultural significance and universal appeal of Korean entertainment and lifestyle trends.

From BTS’s global music dominance to the widespread popularity of Korean skincare routines, this session celebrates the profound impact of Korean culture on global pop culture. Speakers include Daisy Lyn Sy, merchandising director of No Brand, and Ryan Bang, owner of Paldo Restaurant.

Register now at www.nrce-ph.com and take advantage of the early bird rates until June 30 only.

The 30th NRCE is proudly presented by (Diamond Sponsor) SM Retail; (Platinum Sponsors) Relex Solutions, Anchanto, Converge ICT Solutions, Wilcon Depot, Globe Business, ETP International PTE LTD, PLDT Enterprise, Unilab, Ayala Malls; (Gold Sponsors) Bayer Philippines, Megaworld Lifestyle Malls, Gateway Mall 2; (Silver Sponsor) Bench; (Official Partners) Avolution, InnovationOne;(Sponsors) eCloudvalley Philippines, Shangri-La Plaza, CLN; (Official Newspapers) The Philippine Star, Business World, Philippine Daily Inquirer, and its official PR Partner Media Blitz Group.