Mega Prime acquires Jimm’s Coffee Mix

MANILA, Philippines — Canned sardines maker Mega Prime Foods Inc. (MPFI) is adding coffee in its product portfolio with the acquisition of select assets of Goldshine Pharmaceuticals Inc., the company behind Jimm’s Coffee Mix products.

The agreement includes the total portfolio of Jimm’s Coffee Mix, a Filipino brand with a 30-year legacy, including its manufacturing arm, equipment and products in development.

The acquisition marks MPFI’s foray into the powdered drinks category and is part of the company’s growth ambition for the next five years.

The parties did not disclose the cost of the acquisition.

“Jimm’s Coffee Mix’s legacy of helping Filipinos achieve their health and wellness goals resonates deeply with our purpose at Mega Prime Foods,” MPFI chief growth and development officer Marvin Tiu Lim said.

MPFI is the company behind Mega Sardines, Mega Mackerel, Mega Tuna, Mega Prime and Primo Sparkling Juice.

“Our family of brands have continued to grow through the vast network of Mega Prime Foods. And like our brands, we hope to have Jimm’s Coffee Mix in every home,” Lim said.

Regarded as a leader in the functional coffee brand category, Jimm’s Coffee Mix is known for providing added ingredients that have health benefits.

“We are excited about the possibilities it presents for our brand and our people. This is a wonderful opportunity for growth and collaboration. We’re confident that Mega Prime Foods will blaze new trails for Jimm’s Coffee Mix,” Goldshine Pharmaceuticals chairman and president Jaime Serato said.

MPFI is a manufacturing and distribution company that seeks to provide world-class and value-for-money food products.

In March 2023, It opened its third manufacturing facility in the country and its first in Luzon.

The company invested P1 billion for the construction and development of the state-of-the-art Mega manufacturing plant in Batangas.