30th National Retailers Association Expo: Charting the path forward in retail

MANILA, Philippines — The Philippine Retailers Association (PRA) marks a significant milestone this year with its flagship event – the National Retail Conference and Expo (NRCE) – the biggest and most important event in the retail industry, with the theme “Retail Today, Empowering Tomorrow,” on Aug. 29 - 30 at the SMX Convention Center Manila.

The 30th NRCE is organized by PRA, the premier national organization of the country’s top retailers and allied industries. It is regarded as the most significant retail event in the country and promises to be an unparalleled event, bringing together industry leaders, innovators, and professionals for a transformative experience in the dynamic world of retail.

The NRCE 2024 committee is spearheaded by its overall chair Sam Gregory Lim, COO of BLIMS Lifestyle Group, with conference chair CJ Jesena, project leasing consultant of Shangri-La Plaza Corp., and expo chair Mary Ang, CEO of Heritage Multi-office Products.

“PRA aims to empower the entire spectrum of retail and allied industries, fostering unmatched growth and global competitiveness. Prepare for an unparalleled experience featuring highly effective, engaging, and inspirational learning sessions, coupled with a showcase of world-class solutions from top providers not only within the Philippines but also from around the globe,” Lim said.

He added the retail sector stands as a steadfast force, propelling economic growth and continuous resilience and innovation on a global scale. Acknowledging the challenges faced, the industry remains unwavering, advancing towards a constantly dynamic retail landscape.  “Together, let’s craft a narrative that not only enriches the retail experience for businesses and customers but also propels us towards a brighter, more empowered tomorrow. “

“As we navigate the currents of change, our commitment to pioneering transformations and strategic decision-making becomes paramount. Adapting to the ever-changing landscape demands a proactive approach to disruptions. This involves fostering a culture of continuous innovation and harnessing learnings across multiple generations to prepare retailers to thrive in a shifting retail ecosystem,” Jesena said.

“Our belief is simple yet profound: by shaping the retail industry today, we mold what it can become tomorrow. It is not merely about preparing for the future but actively contributing to its formation. Let’s create a playbook that not only equips retailers and allied industries for future challenges but also empowers them to create a vibrant, influential future,” Ang said.

For sponsorship and exhibition inquiries, contact the PRA Executive Secretariat at 8687-4180 or email [email protected] and [email protected].