AppleOne intensifies efforts to boost local tourism

MANILA, Philippines — AppleOne Group Inc., a Cebu-based property developer, is gearing up to welcome an increased influx of both local and international travelers this year to further showcase its ongoing commitment in helping foster people-to-people connections, enriching cultural relations, and contributing to the boosting of tourism at the local and national levels.

The Department of Tourism (DOT) has highlighted the robust recovery of the country’s local tourism industry, surpassing initial expectations. In 2023, the Philippines witnessed over five million international arrivals, generating more than P480 billion in international tourism receipts. Out of this, 91.80 percent accounted for 5,003,475 foreigners, while the remaining 8.20 percent (447,082) were overseas Filipinos.

Looking ahead, the DOT aims for 7.7 million international visitor arrivals within this year.

In response, AppleOne through its flagship properties have been consistently the pioneers of hosting and extending warm welcomes to international travelers, including those from South Korea, the USA, Japan, Canada, and now Vietnam.

With a focus to welcome international tourists with remarkable service, Ray Go Manigsaca, CEO and president of AppleOne Group Inc. said, “Our services in Sheraton Cebu Mactan Resort showcase the local culture and heritage, while offering the best view and water activities in the Hilutungan Channel which is one of the richest sanctuaries in the country. We (at AppleOne) want our guests to experience the best version of Pinoy hospitality and enjoy the luxurious treatment from our well-trained staff.”

“We are proud and we are deeply aligned with the government’s vision of enhancing global relations through tourism. We have actively advocated stakeholder and community engagement both at the local and national level in our efforts to contribute to the economy and be at the forefront of tourism growth,” he added.

Through Sheraton and other well-located properties, AppleOne aims to be the representatives of Filipino culture, providing an exceptional experience for global tourists and further establishing Cebu as a prime destination they will come back to.

In addition to this, the Visayas market is witnessing a rise in mixed-use properties that provide all-in-one residential, commercial and recreational spaces. AppleOne Group Inc. is eager to facilitate more conferences this year, given the surge of business events bouncing back post-pandemic. This aligns with meeting the evolving lifestyle preferences and addressing urbanization trends in the region, particularly in the city of Cebu.

AppleOne is bullish that the government will achieve an exceptional rebound in the tourism sector, with the company as a keyplayer in contributing to the growth of local tourism while promoting cross-cultural ties through its very own luxurious accommodations and mixed-use properties.