MANILA, Philippines — Union Bank of the Philippines has unveiled two new wealth programs following the P72-billion buy out of the retail banking business of global banking giant Citi.
The Aboitiz-led bank has launched the UnionBank Elite and UnionBank Access as part of its commitment to provide an elevated wealth management experience for valued clients.
Therese Chan, head of wealth and brokerage at UnionBank, said the bank has enhanced its wealth program for the emerging affluent, keeping in mind the children of clients who may be in the process of creating their own wealth.
The UnionBank Access was launched to target the next generation of wealth builders.
For the ultra-wealthy segment, UnionBank Private Banking continues to champion discretionary wealth management and succession planning for families.
Harnessing the strengths of its acquired Citi Wealth business, the two wealth programs bring together time-tested propositions, making it better with innovative wealth management approaches from UnionBank.
On the other hand, the UnionBank Elite offers elevated wealth management service to customers with its top-notch propositions.
Elite customers are not only guided by a team of wealth management experts with proven track record and experience in investment and financial planning, they are also able to get exclusive access to more local and international investment options to match their need for diversification.
Curated experiences and benefits, as well as first dibs to new releases and exclusive events, also await Elite customers.
To start the roster of exciting offers, new Elite customers can get up to P1 million cash credits if they open an account until Dec. 31 this year.
UnionBank recently held its Market Outlook event for the second half of the year, facilitating relevant discussions and offering invaluable and actionable insights on current issues and trends in the Asian and Global markets.
UnionBank also recently received the go signal from the Bangko Sentral ng Pilipinas (BSP) to put up a stand-alone trust corporation.