Lazada marks 11.11 festival with record-breaking sales

MANILA, Philippines — Lazada Philippines, the country’s leading e-commerce platform, marked its flagship 11.11 shopping festival with a record-breaking performance, serving millions of users and achieving nearly 300 percent sales uplift (vs.regular day) over the three-day campaign.

More than 140,000 brands and sellers participated in this year’s 11.11 sale, joining Lazada’s growing ecosystem to provide Filipinos a superior online shopping experience, especially throughout the gifting and holiday season.

Lazada also ushered in 11.11 by bringing together some of the country’s biggest and brightest celebrities and content creators at the LazAffiliates Thanksgiving: Here and After event last Nov. 9.

To show gratitude to the LazAffiliates community and loyal Lazada shoppers, Carlos Barrera, CEO of Lazada Philippines, said, “11.11 is Lazada’s trademark, we own this Alibaba concept. We wouldn’t be here without you, and we are deeply committed to supporting our local creative economy – empowering all our Filipino creators and brands to grow, earn and become the best versions of themselves.”