Jollibee chief business officer keynotes national retail expo

MANILA, Philippines — The Philippine Retailers Association (PRA) has chosen Joseph Tanbuntiong, chief business officer of Jollibee Foods Corp., to be its keynote speaker at the close of the 29th edition of the National Retail Conference and Expo (NRCE) on Aug. 11 at the SMX Convention Center Manila.

Tanbuntiong’s session, titled “Rapid Expansion: Challenges and Opportunities in Managing Business Growth,” will draw from his expertise as the Philippine country head of the fast-food behemoth. He will share strategies for managing rapid expansion, including investing in technology and infrastructure, building a strong team and culture, and being agile and adaptable.

PRA said his session exemplifies a retail breakthrough, showcasing how Jollibee took a quantum leap, innovated, and proudly planted the Philippine flag with its global brand in different parts of the world.

“Jollibee’s success is not only a triumph for the brand but also for every Filipino, as they have made their mark on the global stage. However, it’s important to acknowledge that they have faced their fair share of challenges along the way amid

their growth,” PRA said.