MANILA, Philippines — Spain and Portugal have commenced a three-year promotional campaign to boost the export trade of European pork to Asian countries, including the Philippines.
Interporc and Filporc, the Spanish and Portuguese Associations of the pork sector, have kicked off their campaign “EU Pork, the Smart Choice,” promoting high-quality European pork from Spain and Portugal.
The campaign will be conducted in three Asian markets namely China, Vietnam and the Philippines to promote pork from Spain and Portugal.
Both Interporc and Filporc emphasized the crucial role of the Filipino market in promoting European pork from Spain and Portugal.
They cited the successful practices of Spain and Portugal in pig farming and pork production and the unique features of European pork.
Currently, the Philippines ranks as the second-largest meat market by volume in the ASEAN region, following Vietnam, and fifth in Asia, with a projected 32 percent increase in the next five years.
As such, the Philippines holds great significance for European pork producers, and will be a market intensively cultivated in the upcoming years.
The Philippines has experienced notable socio-economic development, resulting in the increased demand for diverse meat varieties.
In particular, pork has emerged as the most favored meat type, encompassing a substantial fraction of the overall meat consumption in the country.
The significant market share and escalating market demand for meat have gained appreciation from global pork-exporting countries, including the European Union.
Pig farming is a significant agricultural sector in EU, with pork products being the second-largest export category.
With a legacy of thousands of years of experience in pig breeding and centuries of technological advancements, the European Union has developed its current “Farm to Fork” strategy.
This approach is grounded in strict standards for safety, quality, traceability, animal welfare, and sustainability.
By tracing the entire production process and adhering to industry standards, the European Union has established itself as the epitome of high-quality pork production around the world.
European pork-superior quality and delicious taste has become the consumer’s preferred choice.