MANILA, Philippines — Malaysian oil and gas firm Petronas has partnered with homegrown oil firm Phoenix Petroleum Philippines Inc. to explore new opportunities in the country.
Petronas and Phoenix Petroleum recently signed a memorandum of understanding (MOU) to jointly explore a partnership in the Philippines, including downstream marketing business and associated technology solutions.
This will see the two companies come together to create a unique branded retail experience, capitalizing on high-quality fuels and innovative digital solutions.
Under the collaboration, Phoenix gains access to Petronas’ branded retail and marketing offerings, while Petronas expands its footprint in the Philippines.
“In our commitment towards customer centricity, Petronas is excited to deliver an elevated fuel retail experience to customers in the Philippines through this collaboration,” Petronas vice president for refining, marketing, and trading at downstream Ahmad Adly Alias said.
“From our winning fuels derived from the Fluid Technology Solutions™ to our state-of-the-art digital and sustainable solutions, we will continue to innovate and perfect our range of offerings to deliver a seamless experience to more road users around the world,” he said.
Under the partnership, Petronas and Phoenix Petroleum will conduct a joint feasibility study to take the collaboration to the next phase of execution.
“Partnership and collaborations between brands have been in fashion for some time now, and we’ve seen several that are especially effective in bringing together the best of two worlds. That’s what we’re doing with Petronas,” Phoenix Petroleum president Henry Albert Fadullon said.
“With the technology and expertise of Petronas as the largest fuel retail network operator in Malaysia, combined with the deep knowledge and experience of Phoenix in terms of the local market, this synergy promises to be a new experience for our customers,” he said.
This marks the second collaboration between the two companies who entered into their first agreement in 2017 when Phoenix Petroleum acquired the entire liquefied petroleum gas (LPG) business of Petronas in the Philippines, now owned by the company’s subsidiary, Phoenix LPG Philippines Inc.
Petronas has operations in over 100 countries including the largest retail footprint in Malaysia with more than 1,000 stations.
Phoenix Petroleum is a homegrown company with close to 700 retail stations across the Philippines and has expanded its business to Singapore and Vietnam.