ALI to develop P5.2 billion estate in Bulacan

MANILA, Philippines — Ayala Land Inc. (ALI) is pouring an initial investment of P5.2 billion to jumpstart its newest estate, Crossroads, which will rise in Plaridel, Bulacan.

ALI president and CEO Bernard Vincent Dy said Crossroads in Bulacan is the company’s 49th estate.

“With the vision of enhancing land and enriching lives for more Filipinos, Ayala Land continues to expand aggressively in various geographies in the Philippines.  And now we add our presence here in Bulacan – that has been in the forefront and home to major infrastructure and commercial developments,” Dy said during the groundbreaking ceremony for the estate yesterday.

“Crossroads is strategically situated in progressive Bulacan, to capture the fast-growing trade, commerce and residential base in the area,” he said.

Crossroads is an 83-hectare integrated mixed-use master-planned estate in the rising enterprise zone in the eastern side of Bulacan, Plaridel.

Of the 83 hectares, ALI plans to develop the initial 20-hectare commercial portion within the next five years.

Crossroads will be the first integrated commercial and lifestyle district by ALI to cater to the growing needs of the industries and the communities in Bulacan.

“Our vision is to open up new investments, new commercial developments that can provide convenience and opportunities for all,” Dy said.

One of the key features of Ayala Land estates is its accessibility.

With its location, Crossroads serves as a gateway to the region, thus its name, Dy said.

“When we build our estates, we bring the whole range of Ayala Land brands to prime the estate. Crossroads is envisioned to be where people and commerce intersect. We will be bringing in our residential brands Alveo, Avida and Amaia, providing a wide range of options for our community. As well as a development of a modern commercial district, and support facilities like a multi-modal transport terminal for a holistic offering,” Dy said.

The new estate is also a 20-minute drive to Malolos City and the PNR Balagtas Station, and potentially a 40-minute drive to the proposed New Manila International Airport in Bulakan, Bulacan which has started land development.

“Over the last couple of years, investments both by the government thru major infrastructure and the private sector, have undoubtedly pushed economic activity towards Central Luzon. Now with Crossroads, the estate’s central location will serve as a key gateway and the newest commercial node of Central Bulacan and the rest of the region’s growth corridor,” Ayala Land Estates’ Group Head Robert Lao said.