MANILA, Philippines — Philip Morris International Inc. launched its latest smoke-free product, Bonds by IQOS in the Philippines to help adult smokers, who would otherwise continue smoking, switch from and abandon cigarettes.
PMI CEO Jacek Olczak said Bonds by IQOS represents a step forward in the company’s ambition to replace cigarettes with innovative, science-based and smoke-free alternatives.
Bonds by IQOS—a compact and affordable heated tobacco—emits on average 95 percent lower levels of chemicals compared to cigarettes. It is designed to be used only with Blends tobacco sticks, to deliver a variety of tobacco tastes.
The low-maintenance heated tobacco device, which retails at P990, and the specially designed tobacco sticks Blends at P100 per pack, are now available in Metro Manila, including sari-sari stores.
Bonds by IQOS and the consumable Blends are new products from IQOS, the world’s No. 1 tobacco heating system. It offers adults who would otherwise continue to smoke access to a hassle-free to use smoke-free product – validated by science as a better alternative to cigarettes.