Puregold highlights success stories in 25th anniversary campaign

MANILA, Philippines — Retail leader Puregold rings in its 25th year in the industry with a campaign that highlights success stories of Filipinos across the country.

Puregold begins by telling the tales of triumph of six sought-after personalities in the fields of entertainment, music, and sports.

The supermarket retail chain has tapped influential celebrity endorsers for a campaign called “Nasa Iyo ang Panalo” that features videos revealing the journeys these individuals took to get to where they are right now.

“Our success would not have been possible without our customers, who have been with us all these years. As we look forward to our 25th year, we aim to show our appreciation through inspiring Panalo Stories, in the hope that Filipinos will see how success is possible for them as well,” Vincent Co, president of Puregold Price Club Inc., said.

The “Nasa Iyo ang Panalo” campaign tells the struggles and successes of singer, rapper, and actor Justin de Dios, the sub-vocalist and creative lead of Filipino boy band SB19; actress Francine Diaz;  celebrity couple Luis Manzano and Jessy Mendiola; TikTok influencer Queenay Mercado; and pole vaulter and record-holder EJ Obiena, completes the six successful individuals featured in “Nasa Iyo ang Panalo”.

“Puregold is honored to have this opportunity to encourage Filipinos to take hold of their destinies and begin their journeys toward their greatest aspirations. We hope that ‘Nasa Iyo ang Panalo’ communicates a very clear message: ‘Success – Panalo is in each and every one of us’,” said Co.