Fruitas launches cloud kitchen

MANILA, Philippines —  Fruitas Holdings Inc., the listed food and beverage community store and kiosk, has launched its cloud kitchen venture under the Nube Kuxina brand.

With its cloud kitchen, Fruitas seeks to optimize distribution and bring its products closer to its customers.

It is also expanding its e-commerce business by increasing the number of platforms on which its online store, Babot’s Mart, is available. At present, Babot’s Mart is available on e-commerce giants Shopee and Lazada.

Fruitas has partnered with other third parties to complement its own food and beverage offerings. Notable partners include Alaska milk products, UCC Philippines for its 3-in-1 coffee, Villa Socorro Farms for their banana and camote chips, Hope in a Bottle for its bottled water, Coconut King offering its virgin coconut oil, AB Foods for their Twinings Tea and Ovaltine, and various sandwich spreads from Mondelez Philippines and Century Pacific Food.

The most recent addition to the list is the Japanese brand, Fuwa Fuwa, which will offer its well-loved sweet buns in 10 Balai Pandesal stores within Metro Manila.

With these initiatives, Fruitas said it would be able to optimize distribution and further expand now that the economy is recovering after two years into the global health pandemic

Fruitas president and CEO Lester Yu said the company has been strategically acquiring food brands over the past two and a half years.