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Business

Dito hits year-end subscriber target

Louella Desiderio - The Philippine Star

MANILA, Philippines — New major telco player Dito Telecommunity Corp. achieved its year-end goal as of August.

In a statement yesterday, Dito said its subscriber base reached 12 million as of Aug.26, four months ahead of its target for the year.

Dito launched its commercial operations in March last year.

The company attributed the rapid growth in its subscribers to the speed of its network rollout.

With more than 5,500 cell towers, Dito has expanded its coverage to over 600 cities and municipalities, exceeding its 70 percent population coverage target.

“Since we started our roll-out in 2019, we have been developing our (standalone) 5G network. Our goal has been to allow Filipinos to experience next-generation technology and we in Dito are excited to bring 5G to more areas in the country to truly transform digital connectivity and online interactions,” Dito chief technology officer Rodolfo Santiago said.

Through 5G technology, users can enjoy an internet connection that is 20 times faster than 4G.

With 12 million subscribers, the company will  continue to deliver its commitment to provide stronger internet connectivity.

“The overwhelming reception we get from Ditozens has always served as inspiration. Their unwavering support has continued to motivate us to remain committed to our promise of providing every Filipino better, stronger, and more affordable connectivity they deserve,” Dito chief administrative officer Adel Tamano said.

“As we continuously ramp up our presence throughout the archipelago, we also are deploying with continuous testing of our 5G capability coupled with high impact and high value retail offerings based on consumer demand,” Dito’s chief commercial officer Evelyn Jimenez said.

“We are grateful for our subscribers’ continuous trust and support, and we are pushing hard to create avenues and opportunities for them to indulge even more in the Dito experience,” she said.

DITO TELECOMMUNITY

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