Puregold ventures deeper into digital

MANILA, Philippines — Grocery chain Puregold is digging deeper into the digital space to keep up with customers’ ever-evolving demand, particularly in leading them to a unique shopping experience.

With 435 stores nationwide, more than a million app downloads and over three million social media followers, Puregold expands its retail-tainment with a series of original content as a way to reach out to multitudes of digital users.

“We want to share nostalgic and engaging stories online that appeal to the organic audience we’ve built.” Its first series, “GVBOYS,” garnered millions of views on social media as well as international critical acclaim. It has since earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines, said Vincent Co, president of Puregold Price Club Inc., during the company’s latest successful undertaking on digital - the Puregold Channel.

The company’s digital pivot is very timely with its Puregold mobile app, and complemented with original content in Puregold Channel. Such initiatives are poised to entertain consumers while leaving them with a strong brand perception. Not only does it appeal to new and broader demographics, Puregold’s distinct online presence is vital for staying ahead of the curve.

“Storytelling is a powerful tool. Combining content with modern retailing gives us more opportunities to connect with our customers,” Co said.

Following up with an all-new offering, Puregold Channel has started airing its new digital series, “Ang Babae Sa Likod ng Face Mask” last June 11. In this fresh romantic comedy series, the iconic sari-sari store will be highlighted again. It is Puregold’s way to uphold its advocacy and support to small and medium enterprises – crossing over the digital space.