MANILA, Philippines — Shakey’s Pizza Asia Ventures Inc. recently announced the appointment of Jose Arnold “Joey” Alvero as chief operating officer of Potato Corner, the latest addition to its portfolio of WoW! brands. In his new role, Alvero will be steering Potato Corner – the undisputed leader in the kiosk-based fries chain segment in the Philippines and a global brand with over 1,250 stores spread across 14 countries – in further deepening its presence in key markets, building on its strong equity among both consumers and franchisees and delivering industry-leading margins for stakeholders.
Prior to his appointment, he was the vice president for international operations and director of franchise and business development of SPAVI.