Century Pacific expands unMEAT product lineup

MANILA, Philippines — Po family-led Century Pacific Food Inc. has expanded its portfolio of plant-based products, riding on consumers’ growing preference for healthier meat alternatives and the positive reception to its pioneer brand, ‘unMEAT’.

CNPF launched the ‘unMEAT Filipino Breakfast Range’ which includes Filipino breakfast viands such as tocino or pork cutlets; tapa and corned beef – all made with 100 percent plant-based ingredients.

Nikki Dizon, vice president and general manager of CNPF Refrigerated Foods ,  said the plant-based alternatives category here in the Philippines is still quite nascent and there aren’t a lot of variety in terms of products.

“Plant-based food choices are scant in variety, making it difficult for consumers to consistently embrace a healthier and more sustainable lifestyle. That’s what we want to address with the launch of our breakfast line,” Dizon said.

Moving forward, CNPF’s unMEAT brand will soon enter major retail chains in the country aside from its availability through e-commerce platforms.

Dizon said  demand remains robust for the brand both locally and in export markets.

“We have kickstarted our activation in key markets with awareness-generating and trial-inducing programs, which are working in our favor. Consumer response has been very positive thus far,” Dizon said.

CNPF recently announced a string of new innovations in its plant-based range, unveiling ‘unMEAT Luncheon Meat’ for export – the first plant-based food company in the Philippines to do so.

The product is now available in Singapore and the UAE. CNPF also released ‘unPIZZA’, an e-commerce exclusive that comes in three flavors.

CNPF also partnered with institutions to expand the reach of its unMeat products.

In 2021, the company launched affordable plant-based meals in  over 1,900 7-Eleven outlets.

CNPF also expanded to plant-based dairy alternatives with the introduction of ‘unCHEESE’ through affiliate company, Shakey’s Pizza Asia Ventures Inc. as well as co-created Shakey’s first plant-based pizza, the ‘Goood Taco Pizza’.

It  launched ‘unMEAT’ in 2020 in response to the growing consumer preference “for healthier, better-for-you, and better-for-the-planet food choices.”

Dizon said the company’s entry in plant-based alternatives also accelerates CNPF’s Sustainability agenda. Production of plant-based alternatives requires lower consumption of natural resources, including water, land, and energy, and generates less greenhouse gas emissions compared to that of animal-based meat.