Revival of demand for furniture, construction materials seen

MANILA, Philippines — Villar-owned AllHome Corp., the country’s pioneering one-stop shop home store, is seeing a resurgence of AllHome’s hard categories after a prolonged period of pandemic.

AllHome’s objective is to bring hard category performance to a 50/50 split with its soft categories in the coming years. Hard categories include hardware, furniture, construction materials.

Construction activities have regained momentum and will likely continue to pick up this summer, said AllHome chairman Manny Villar Jr.

AllHome has demonstrated resilience despite the difficult business environment, he said.

“Through agility in responding to opportunities presented and the constant evaluation of operational strategies, we were able to steer AllHome towards sustained growth. It is with pleasure that we report that we see the coming year with optimism, as construction activities are slowly returning to pre-pandemic levels, to which we attribute our improved hard categories’ performance. All these bode well for AllHome,” Villar said.

AllHome also continues to build on its Builder’s Centre store concept, which complements the total AllHome offering as a “builder’s paradise,” carrying a vast and comprehensive selection of new and contemporary tile designs, modern sanitary wares, hardware, and construction materials.

This section of AllHome carries 27 of AllHome’s 45 exclusive in-house brands and typically provide additional gross profit margin versus third party brands. In AllHome’s hard category, these are represented by brands such as Rossio, Lustro, Brauhn, and Finestra, sourced directly from local and foreign suppliers, which enables both competitive pricing and top quality.

Through AllHome’s Builder’s Centre, the chain’s hard categories are afforded customer focus through improved merchandising synergies targeted specifically to a demographic looking to build, whether as end-users or professionals such as contractors, architects and designers.

“With the construction climate slowly normalizing, we want to create even more awareness among professional builders of the vast potential of a partnership with AllHome. Our product offerings are at par, if not more than those offered by leading construction retailers,” said AllHome president Benjamarie Therese Serrano.