Jollibee Malaysia draws strong response from customers

MANILA, Philippines — Listed Jollibee Foods Corp. received strong customer response during its maiden opening in Petaling Jaya in West Malaysia on Tuesday.

Hundreds of customers greeted the opening, with a long queue beginning as early as 7 a.m., said Ernesto Tanmantiong, CEO of Jollibee Group.

“As a major consumer market in Southeast Asia, Malaysia is an important part of Jollibee’s growth and our vision of becoming one of the top five restaurant companies in the world,” Tanmantiong said.

Dennis Flores, president of Jollibee Europe, Middle East, Asia, and Australia (EMEAA), said the group is thankful for the strong reception of customers to the first store opening in West Malaysia.

The opening of Jollibee in West Malaysia is part of the company’s overall goal to become one of the top five restaurant companies in the world.

It was done through a partnership with the LuxAsia Group, which is a luxury and beauty business.

“Jollibee is a universally loved brand, and we are proud to be the chosen partner of Jollibee Foods Corp. Their dedication towards putting the customers first has been a driving element in the global expansion and as a flagship market, we’re excited to bring this unique experience to Malaysia,” said LuxAsia’s Alwyn Chong who is also managing director of Jollibee Malaysia.

With the latest opening, West Malaysians can enjoy Jollibee’s homegrown brands such as Chickenjoy and its spicy version.

“We’re excited to serve more of our Chickenjoy and other favorites to Malaysians, and we’re looking forward that its delicious taste will make them smile as our mission is to bring the joy of eating to everyone,” Tanmantiong said.

The brand will also soon launch its Jollibee Spicy Chicken Sandwich–made with a chicken fillet marinated in a secret spicy recipe breaded to crunch-perfection and then topped with its own special hot dressing.

All the ingredients used are sourced from halal-certified vendors, Flores said.

“We look forward to enticing even more locals to try out Jollibee with its delicious food, friendly prices, and warm service, just as we have done in neighboring Southeast Asian countries and many other countries globally,” he said.

Jollibee’s first restaurant in West Malaysia is located at Level LG2 of Sunway Pyramid’s Blue Atrium, and is open from 10 a.m. to 10 p.m. daily. The restaurant can comfortably seat 62 people.