Shakey’s launches super app

MANILA, Philippines — Shakey’s Pizza Asia Ventures Inc., the Po family-led restaurant chain, has expanded its delivery infrastructure.

Through a new mobile app, Shakey’s is investing in a stronger delivery and digital platform, said Vicente Gregorio, Shakey’s president and CEO.

“Shakey’s has long been investing in its delivery and digital platforms way before this pandemic started. Continuous improvements are being done to maximize these platforms, especially during these times. We believe that the confluence of our company’s digital capabilities and guest-centric ethos can create a fast, convenient, and superior delivery experience for our guests,” he said.

The Shakey’s Super App aims to double down on its off-premise capabilities and enhance the overall delivery experience for the company’s guests.

It will allow guests to link and manage their SuperCard digitally as well.  Shakey’s SuperCard has more than one million active members.

The company’s agile pivot to digital and off-premise also allows Shakey’s to be more resilient and responsive in times of crisis.

Investments in technology to enhance process flows and systems significantly improved its store matching ability, proving critical in times of varying quarantine restrictions due to the ongoing pandemic.

“It is important for us to build crisis-ready stores. Part and parcel of this is done by leveraging technology and creating efficient systems. The other half is realized by mobilizing our people,” Gregorio said.

In 2020, Shakey’s rolled out an initiative called ‘Project Nerdy: Near and Ready,’ aimed at reducing employees’ travel time by reassigning them to store outlets nearer to their homes on a voluntary basis.

Through this program, the company has mitigated disruptions in store operations arising from employee transit issues due to pandemic-related quarantine restrictions.

Over the last few years, Shakey’s has demonstrated consistent profitability, brand strength, and robust growth in both system wide sales and store count.