Ascott signals grander plans for Philippines with new Iloilo project

MANILA, Philippines — Singapore-based Ascott Ltd., the largest international lodging operator in the Philippines, remains bullish on the local tourism market as it recently unveiled its newest development in Iloilo.

The opening of Citadines Amigo Iloilo, the first international serviced residence concept in Western Visayas, affirms Ascott’s nationwide expansion plan and confidence in the hospitality market in the country, said Daniel Wee, country general manager and vice president for strategic projects of Ascott.

“Iloilo has always been rich in culture. Now, it’s also booming economically,” said Gerald Fontanos, resident manager of Citadines Amigo Iloilo. “This combination of traditional culture and modern development makes up for a unique travel experience, one that can be enjoyed best at Citadines Amigo Iloilo with its unparalleled accommodation and service.”

Located at Iloilo’s thriving capital, the property offers 121 rooms and a complete range of facilities, including a fitness center, swimming pool, all-day dining restaurant, and soon-to-open function rooms.

Amid the COVID-19 pandemic, the largest international lodging owner-operator in the country with 27 properties

Ascott is proceeding with the development of more hotels and serviced residences across the country to add to its current roster of 27 properties.

Wee said they are opening 18 more properties in the next few years as the company expects the country’s once-booming tourism and hospitality industries to recover soon.

“With nine properties operational and 18 in the pipeline, and in gateway cities like Manila, Cebu, Davao, Iloilo, Ascott provides a wider selection to cater to different needs of our guests when choosing a place to stay for their relocation, business and vacation,” Wee said.

He said Ascott was able to follow through on its plans due to its quick response during the onset of the global health crisis.

“When a community quarantine was announced in March 2020, we have already put in place our business continuity plans, including alternate workforce and working venues,” Wee said. “We then identified and targeted new sources of business and adjusted some strategic business decisions in controlling costs to protect the business. We also supported our business partners, namely our tenants, and helped everyone tide over the difficult period.”