Biggest homebuilder in Europe enters Philippines

MANILA, Philippines — PIK, the largest homebuilder in Europe and Russia, has started its expansion into Asia with its maiden offering in the Philippines.

Under local unit HDRP Group Corp., PIK will bring its “comfort-class” brand of housing in the Philippines, noting that favorable market conditions and rising demand for quality homes in the country makes it a viable location to gain footprint in the region.

Its first project, One Sierra, will incorporate amenities that allow for work-life balance that are now a glaring need as people are mostly staying indoors due to quarantine restrictions and fear of COVID-19 exposure.

With a digital-savvy market of potential buyers, One Sierra will feature intelligent homes with built-in high-speed connection and home automation features that are becoming sought-after.

As a new player in the country, PIK believes it can contribute to the strong momentum of the industry by offering innovations in the industry through its first development.

With this initial offering, the company envisions raising the standards of the Philippine real estate market looking for mid-to-high end residential developments that are thoughtfully designed, well-built, strategically-located, and with ample conveniences for its residents, all while remaining competitively-priced.

While the market is currently showing promise for the real estate industry, PIK emphasized the importance of using technology to advance the way real estate industry conducts business and to address the fast-changing needs of Filipino homebuyers and investors.