Shakey’s enters Singapore

MANILA, Philippines — Po family-owned Shakey’s Pizza Asia Ventures Inc., the listed full-service restaurant chain, is expanding its presence in Singapore.

It recently signed a seven-year franchising agreement with Brenrich Pte. Ltd. to bring Shakey’s to Singapore, which will rise in Lucky Plaza Mall along the iconic Orchard Road.

Shakey’s president and CEO Vicente Gregorio said the company is thrilled to restart its international franchise journey in Singapore.

“We are fortunate to have Brenrich as our franchisee partner in the Lion City, given their rich experience in the restaurant industry,” Gregorio said.

He said while the pandemic is presenting challenges to food companies like Shakey’s, it is also “serving as an impetus to turn a crisis into an opportunity.”

Shakey’s Lucky Plaza is set to open late in the second quarter or early in the third quarter of 2021.

For his part, Brenrich director Wong Ban Ming said he was “very happy and excited to bring Shakey’s to Singapore.”

“We are certain that many locals, and especially the overseas Filipinos, miss Shakey’s, and this will bring back a sense of nostalgia,” said Wong, who is also managing director of Asian Foodmall and franchisee of Tapa King Singapore.

At present, Shakey’s has three stores outside the Philippines.

It opened its first store in the Philippines in 1975 and now has 242 stores across the Philippines.

Just recently, Shakey’s piloted a 31-minute delivery system, guaranteeing free orders if the food is late.