MANILA, Philippines — Grab Philippines has introduced new in-app features to enhance food delivery, grocery shopping, and travel experiences of its users.
For GrabFood, the company launched a group ordering feature to save users the hassle of collating orders on behalf of others.
Grab said users are ordering more items per meal for family and friends as most continue to dine at home, thus, the new GrabFood feature.
Offered by select merchants, a user will have to initiate a group order by clicking the group order icon on the merchant menu page. This will automatically trigger an invite option for the user to invite contacts to join the group order as members.
Grab said it has seen an outpouring of appreciation for delivery-partners during the ongoing pandemic.
In the country, Grab recorded a 209 percent increase in average tip value, showing how Filipinos’ giving nature prevails despite the trying times.
To give users more flexibility, Grab said they can now add a tip using GrabPay for their delivery-partners before their food arrives. Delivery-partners will receive the tip after completing the delivery.
Grab has likewise unveiled a new GrabMart experience to provide users with a more “intuitive” shopping experience.
GrabMart will now have a dedicated homepage with a search bar, category icons, and a personalized feed for users based on their historical purchases and real-time location.
Users can now narrow their search further through sub-categories like fresh fruits and vegetables, hair and body care, pet food and treats, and even kitchen and dining essentials, and easily switch between different categories on the same screen.
GrabMart was initially launched in the Philippines in March.
“On-demand delivery for food, grocery, and essential items have truly become a vital part of our daily life. We believe that these app enhancements will further improve our customers’ experience on GrabFood and GrabMart, and better support them during this unprecedented time,” Grab Philippines head of deliveries EJ Dela Vega said.
“By making it easy and convenient for our customers to find what they need on our platform, we can facilitate more orders and bring more business to our merchant-partners,” Dela Vega said.