Amway products in demand as immunity a must vs virus

MANILA, Philippines — Direct selling firm Amway Philippines registered a double-digit growth in sales of its health and wellness, personal care and home care products as it benefitted from demand for items to help boost immunity against the virus.

“Because the trend for immunity has actually shot up over the past six months, categories that have grown tremendously for Amway are health and wellness. We’ve also seen double-digit growth for personal care, particularly oral care and bath soap,” Amway Philippines country manager Leni Olmedo said in an online briefing.

She said the firm’s home care products, which include disinfectants, also had higher sales during the past six months.

Given the strong portfolio of products and the need to augment income during the pandemic, the firm attracted more Amway b usiness owners (ABOs), with the number of sign-ups jumping by 130 percent from April to June.

Olmedo said the firm expects a 10 percent increase in the number of ABOs by the end of this year from 80,000 last year.

While Amway Philippines registered double-digit growth in the three product categories, the firm was not immune from the impact of the pandemic as there were challenges in the supply chain.

Some of the firm’s products, including premium skin care, suffered a dip in sales.

Still, Olmedo said the firm expects to end the year with higher sales, driven by demand for health and wellness, personal care and home care products, as well as by the upgrade of its website and upcoming launch of the Amway Exclusive Shopper.

She said ABOs purchasing Amway products online grew to 40 percent from eight percent during the enhanced community quarantine, and went up further to 70 percent following the launch of the upgraded website last month.

Through the Amway Exclusive Shopper to be launched next month, customers can directly purchase Amway products online, making products more accessible.

Each order will be fulfilled through an assigned ABO so customers can benefit from personalized service whether or not they opt to directly engage with the ABO.

“There’s no secret to our performance. It’s all a matter of carrying a relevant portfolio of pure, safe and effective products that people will need for them to be able to do more despite the lockdown,”  Olmedo said.

“This enhances the lives not just of our customers but also our ABOs whose businesses remained active despite the slowing down of our economy,” she added.