AllHome expands retail channels

MANILA, Philippines — AllHome, the Villar-owned home builder, continues to expand its retail channels to boost sales.

It expects first half sales – which reached P4.85 billion – to remain strong for the remainder of the year as the company continues to boost its retail selling platforms and sales generated through its corporate accounts.

AllHome is projected to maintain this growth as it continues to introduce innovative ways for homeowners to shop and as more household needs arise due to the extended community quarantine, said Vista Land and AllValue chairman Manuel Villar Jr.

“Our retail businesses are hinged on our knowledge and deep understanding of the growing families we have living in our communities. This gives us a unique perspective when deciding what to offer and how to sell to our customers,” he said.

The property and retail tycoon said AllHome would continue to capitalize on its synergistic relationship with Vista Land, the country’s largest homebuilder.

AllHome is part of The Villar Group’s comprehensive retail ecosystem that anticipates and sustains the needs of the nearby communities.

Vista Land, meanwhile is the group’s listed homebuilder and is present in almost 150 cities and municipalities across the country, having built nearly 500,000 homes nationwide.

Through its consumer base, Vista Land provides its affiliates with access to a wide and captured market of homeowners and homebuilders.

Vista Land’s locations also attract other developers to locate nearby, contributing to the growth of AllHome’s captive market.

Villar said AllHome is able to tap a strong network of homeowners and homebuilders and gives it access to a 3000-hectare landbank of prime locations for future store expansion.

AllHome is able to boost sales through different selling channels, such as its e-commerce website, Viber communities, and personal shopper services.

In addition to AllHome’s diversified channels, AllHome maximizes its synergy with Vista Land through specialized packages exclusive to Vista Land homeowners.

These packages include furniture, appliances, homewares and linens that take into consideration the style, measurements, and floor areas of the many different Vista Land housing developments. These packages also extend the expertise of AllHome’s in-house professional styling team.