Fruitas expands partnership with Pan de Manila

MANILA, Philippines — Fruitas Holdings Inc. (FHI), the leading food and beverage kiosk operator, has expanded its partnership with Pan de Manila.

With the expanded partnership, Pan De Manila will carry FHI products in over 100 of its stores nationwide.

FHI president and CEO Lester Yu said the partnership, which started just before the imposition of quarantine in Metro Manila, would help the company serve its products better.

“We owe it to our customers, employees, partners, and shareholders to ensure that more Filipinos gain the benefits from our healthy products even in the midst of the COVID-19 pandemic and as we emerge from it,” Yu said.

Fruitas fresh fruit juices are available in more than 20 Pan de Manila stores in the densely populated cities of Manila, Mandaluyong, Pasig, and Quezon City, among other areas in Metro Manila.

Certain Pan de Manila stores in Cebu are also expected to carry Fruitas fresh fruit juices once quarantine in the area is also lifted.

FHI has been diversifying its distribution channels to grow its sales and profits.

FHI is the leading group in the food kiosk industry in the Philippines, which started with a single Fruitas stall opened in 2002.

The group ended 2019 with 1,068 stores across the country and over 20 brands in its portfolio.

Its brands include well-loved food concepts Fruitas Fresh from Babot’s Farm, Buko Loco, Buko ni Fruitas, De Original Jamaican Pattie, Johnn Lemon, Juice Avenue, Black Pearl, Friends Fries, The Mango Farm, 7,107 Halo Halo Islands, Tea Rex, Kuxina, Shou La Mien Hand Pulled Noodles and Sabroso Lechon. It recently launched the Soy & Bean soy product line.