McDonald’s Philippines sustains 2-digit growth

MANILA, Philippines — Quick service restaurant giant McDonald’s Philippines, majority owned and led by its chairman and founder George T. Yang, sustains its double digit growth through the continued expansion and innovations enhancing the customer experience while also strengthening its commitment in making a positive difference in society through employment opportunities and continuing support for the Ronald McDonald House Charities.

As part of the company’s vision to lead, McDonald’s in 2019 increased its capital expenditure to over P3 billion geared towards initiatives founded on elevating the customer experience, value, and convenience.

The company opened 58 new stores across the country, expanding to new territories to reach more Filipinos in areas such as Camarines Sur, El Nido, Coron, Mangatarem in Pangasinan, Digos in Davao del Sur, Mati in Davao Oriental, Lagao in General Santos, Silay and Cadiz in Negros Occidental, Danao in Cebu and Caibaan in Tacloban. McDonald’s ended the year with 669 stores nationwide.

With majority of the newly opened stores having Drive Thru, 2019 marked strong growth for this business segment. Another growth driver for the Yang-led QSR was its McDelivery service with the opening of more delivery hubs and its growing partnerships with major food aggregators such as Grab Food and Food Panda.

It was also a year of growth for McDonald’s new store format NXTGEN—ending 2019 with over 140 NXTGEN stores, allowing more Filipinos all over the country to experience modern day, state of the art convenience with a modernized menu board, dual point service platform equipped with a visual board that enables customer to track the status of their orders, self-ordering kiosks, cashless payment options and table service.

Apart from new store openings and NXTGEN expansion, innovations in menu offerings like Flavors of Japan, Rice Bowls, Iced Coffee and Choco Pie, and reinforced local store marketing activities paved the way for McDonald’s Philippines to achieve over 55 billion systemwide sales in 2019 reaching over 15 percent increase over the previous year (2018). McDonald’s posted a systemwide sales CAGR of 14 percent over the past 10 years.

McDonald’s currently has over 60,000 directly hired employees all over the country.