Industry veteran appointed UM Phl chief growth officer

MANILA, Philippines — UM, the global marketing and media agency network of IPG Mediabrands, has appointed Jam de Guzman as deputy managing director and chief growth officer of UM Philippines effective immediately.

In this newly created leadership role, De Guzman will be steering key client relationships while driving growth opportunities for the UM business across the Philippines. De Guzman will report to UM Philippines managing director Reena Francisco.

“At UM we put a continuous focus on being ‘better’. We constantly re-evaluate our proposition in line with a rapidly evolving market, to ensure we remain the better choice as a key client partner to achieve their brand business ambitions. Jam joins us at a key turned point when we are excited to revolutionize how we deliver value, and how we grow our own business in line with our client’s business. He will be a strong partner,” Francisco said.

De Guzman has 20 years industry experience, including a number of leadership roles in media agencies (including UM) where he was responsible for driving key account relationships and steering teams towards transformation and industry recognition. He is the incumbent vice president of the Media Specialists Association of the Philippines.

UM Philippines is ranked No.1 in RECMA’s 2019 qualitative evaluation for vitality ratings.