DFP opens K-Beauty section at Fiestamall

MANILA, Philippines — Duty Free Philippines (DFP) continues to expand its store product portfolio as it opens a Korean Beauty (K-Beauty) section in its flagship Fiestamall in Parañaque City.

In a statement, DFP said the addition of the new section is driven by the K-pop boom and popularity of Korean style makeup trend and skincare products.

K-Beauty refers to skin-care products that come from South Korea with an emphasis on natural ingredients, nourishing formulas and whimsical packaging.

DFP chief operating officer Vicente Pelagio Angala said DFP has collaborated with 31 brands to stock more K-Beauty products at DFP stores.

“To date, we have about 31 K-Beauty brands, two of which are DFP exclusives,” Angala said.

These exclusive brands include Dr. Jart and Sulwhasoo.

DFP has recently opened K-Beauty Studio and Global Trends area in its flagship store, the Fiestamall in Parañaque City and Sulwhasoo at Luxe Duty Free inside Mall of Asia Complex to specifically highlight Korean brands.

“While some of these 31 brands are available in the Philippine market, we provide the cheaper price from 10 to 20 percent lower compared to the local market,”Angala said.

 Among the K-Beauty brands featured at the Fiestamall include Missha, Laneige, Leaders, A.by Bom, Wellderma, Bano, Koco Star, It’s Skin, Holika, Too Cool For School, Pony Effect, Berrisom, Velyvely, G9, Skin Papa Recipe, Jayjun, SNP, Clio, Peripera, April Skin, Benton, Cloud9, Cosrx, DLA, Guerisson, Medi Heal, Normal Nomore, Purederm and Victoria Korea. 

“DFP always prides itself in thriving to adapt to new trends and specific customer needs,”Angala said.

Last month, DFP announced Italian brand Hogan will open its first store in the country inside its Duty Free Luxe at the Mall of Asia complex in Pasay City.

“We are extremely honored and proud to welcome Hogan into our Luxury offer,” Angala said.

Hogan was established in 1986 and is part of Italian luxury group Tod’s Spa. It offers unique easy-chic philosophy through its distinguished accessories and ready to wear made for city life, featuring pure and innovative design, concealing elements of functionality with laid-back elegance.

“It is surely a momentous occasion for Hogan to be opening its very first travel retail store at Duty Free Luxe,” said Suh-hee Park, head of Sales for Asia Pacific, Tod’s Group.