China appliance maker gaining ground in the Philippines

MANILA, Philippines — From a small, fledgling electronics brand based in Qingdao in China’s Shandong province, Hisense went on to establish a global footprint in more than 130 countries in several continents around the world.

The company has since evolved to become a prestigious player in the home appliance and consumer electronics industry. While many deem the Chinese as mere technology copycats and is nowhere near other global brands in terms of technological innovation, Hisense completely thumped that belief. They made the meaning of the word “Hisense” – essentially “high” and “sense” – apply to its corporate philosophy of using high technology, high quality and high sense of taste to create products that suit consumers’ discriminating preferences.

For five decades, Hisense has devoted itself to making long-term investments in innovation through research and development and followed a truly “flexible” corporate culture to bolster its capability to respond to a swiftly changing market and rise above the competition. Eventually, Hisense grew as a company focused on home appliances, electronics, and information and communications technology. 

After conquering most of North America, South America, Australia and large parts of Europe, Hisense has turned its sights on other emerging markets like the Philippines. It is undoubtedly a perfect fit for Filipinos on the lookout for home appliances particularly TVs, refrigerators and air-conditioners that are of quality workmanship, innovative and affordable. 

Although a still relatively new brand in the Philippines, reception among Filipinos of its products, including its best selling TV sets, air-conditioners and refrigerators, has been encouraging.  

Thus, Hisense continuously adheres to constant innovation to ensure not only its rapid development but also to become a more globally recognized brand that is sustainable enough to survive the competition. It makes sure that it is always up to date with the latest technological advancements since technology is a key element in the industry and believes that it must persist to innovate to guarantee its vitality and ensure prolonged business existence. 

Hisense is now a multi-billion-dollar conglomerate with over 80,000 global work force, 14 production facilities, 12 research and development centers, plus regional offices in North America, Europe, Asia-Pacific, Middle East and Africa.