Beauty trade shows gaining more popularity

MANILA, Philippines — The beauty business in the Philippines has been rapidly growing in the recent years, thanks to the rising influence of social media which impacts the level of importance that consumers give to their physical appearance.

Cosmetics influencers, beauty vloggers and celebrities have hugely inspired Filipinas to acquire knowledge about how to look and feel amazing by experimenting more on makeup, hair and skincare offerings.

The improving standards of living and purchasing power are also factors that supported the consumers’ increasing sophistication. 

This has resulted to the average growth of more than six percent in the cosmetics and toiletries (C&T) industry in the Asia Pacific (APAC) region in the next five years, according to international analytics firm GlobalData. The firm also projects the C&T industry to record a compounded annual growth rate of 6.3 percent from 2017 to 2022 — with growth coming mostly from Indonesia and the Philippines.

Informa Markets, one of the world’s biggest trade show organizers famed for its huge beauty events across Asia, has seen this growing potential in the Philippines some five years ago. Informa Markets takes pride in its 30 years of experience in global beauty events — organizing Cosmoprof Asia in Hong Kong, China Beauty Expo in Shanghai China, Cosmobeaute in Indonesia, Malaysia and Vietnam, Beyond Beauty ASEAN Bangkok and ASEANBeauty in Thailand, Beautyexpo in Malaysia and Vietbeauty in Vietnam. 

The growing potential that Informa and UBM Asia saw in the Philippines gave birth to the country’s biggest beauty trade show today: philbeauty.

Now on its fifth year, philbeauty is the leading international B2B event for the beauty industry in the Philippines. The event brings together international buyers and suppliers in the beauty scene wherein they interact with a full range of beauty products and services, and enhance industry knowledge through groundbreaking discussions, workshops and activities. More than anything, the participants get to network with key beauty movers and insiders under one roof to start or grow their own beauty business. International beauty products, services and technologies are also launched in this interactive beauty trade show.