MILAN, Italy — Ermenegildo Zegna unveiled recently “All The World’s A Stage,” the final evolution of its “Defining Moments” campaign, directed by Oscar-nominated Italian director Luca Guadagnino.
In “All the World’s a Stage,” Guadagnino, the filmmaker behind Call Me By Your Name, shoots a series of three character-based films.
Guadagnino’s series of portraits explore the rituals and choices which define who we are; we follow private moments of three men, as they define for themselves who they want to be, connecting viewers to this “moment of decision” through an intimate look at their daily lives.
The result is a stunning visual campaign that shows how Ermenegildo Zegna embraces the progressive attitudes and versatility of modern menswear.
The international cast, reflecting contemporary masculinity, features Boyd Holbrook, star of Netflix’s Narcos. Boyd embodies the freedom of identity that comes with Zegna casualwear; its versatility to everyday travel and life.
André Holland, star of Oscar-winning film "Moonlight," stars in his own portrait. Holland sets the stage with his Su Misura look, defining his identity through his sartorial choices.
William Chan, actor, singer and global face of Ermenegildo Zegna XXX, showcases this collection, and embraces the progressive attitude of the XXX movement; showing how it elevates the refinery of tailoring and pairs it with the versatility of streetwear.
Each star explores the distinct strands of the Ermenegildo Zegna identity.
Watch Guadagnino’s “Defining Moments” films on zegna.com, and Zegna’s global social channels, including additional behind-the-scenes content.