‘Be the Boss’ at Franchise Asia Philippines 2018

MANILA, Philippines — Preparations are now in full swing for this year’s staging of Franchise Asia Philippines (FAPhl), the country’s biggest platform for the creation of a new breed of entrepreneurs.

This year’s theme—“Be the Boss” – reflects the contribution of the annual four-in-one franchise event to the efforts of the government and the private sector to generate more jobs and speed up inclusive economic growth through entrepreneurship, said Philippine Franchise Association (PFA) president Richard Sanz.

Thousands of entrepreneurs and future business owners are again expected to converge at the biggest franchise show in Asia from July 18 to 22 at the SMX Convention Manila.

Organized annually by the FPA with the support of concerned government agencies and private-sector partners, FAPhl has put the Philippines in the global map of franchising, as it has grown to be the biggest four-in-one franchise event show in Asia today.

 “We have been holding this event for more than two decades and FAPhl has proven itself to be a successful platform in realizing PFA’s mission to promote franchising as a tool to create businesses and generate jobs,” Sanz added.

Sanz also said that franchising has helped entrepreneurs grow their business from one to many in various locations noting that it has also been an effective tool in raising the global competitiveness of Philippine businesses even helping  SMEs expand overseas.

This year’s overall chair, Sam Christopher Lim, PFA director for ASEAN/Special Projects, cited various reasons for visiting this year’s show.  The three-day expo provides the forum to meet face-to-face with almost a thousand brands ranging from micro to large both homegrown and international, Lim noted.  While delegates at the two-day international conference get the chance to learn from the best minds on the latest trends and opportunities affecting the growth of their businesses, he added.

Now on its  26th edition,  FAPhl2018 will feature  a two-day international conference that will present global best practices and business solutions by renowned experts on July 18-19; a three-day one-stop international expo of franchise and other investment opportunities from home-grown and foreign concepts on July 20-22; Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises on July 20-22; and, a two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising on July 16-17 at the AIM Conference Center-Manila.

The conference will gather over 50 experts and thought leaders, who will share to over 1,000 conference delegates the latest updates and trends in franchising. The expo, meanwhile, has grown bigger with about 700 booths now occupying two floors  of the  SMX Convention Center.