Philippine Airlines adopts Amadeus system

MANILA, Philippines — Philippine Airlines (PAL) has tapped Amadeus for the use of an information technology (IT) system to better serve passengers from booking to boarding, in line with its goal to become a five-star carrier by 2020.

In a statement, PAL said it signed an agreement with Amadeus to adopt the full Amadeus Altéa Suite, a complete passenger service system which would enable the carrier to streamline and improve all core passenger processes including reservation, inventory, departure control, and flight management.

PAL expects to enable customers to enjoy a smoother experience from booking to boarding through the use of the Amadeus Altéa Suite.

The Amadeus Altéa Suite is a next-generation airline IT system which will enable PAL to deliver more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency.

Among the tangible benefits of using the system are faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance, and consistent, automatic application of customer preferences at every touch point.

“PAL should offer a passenger experience that is truly representative of the Philippines and a source of pride for our people. We are expanding and modernizing our fleet, opening new routes, but most importantly, sharpening our customer service excellence. We need technology that will capably support our ambitions, but also a partner that shares our vision. Accordingly, after a rigorous evaluation process, we have chosen to partner with Amadeus, their technology and their people,” PAL president and chief operating officer Jaime Bautista said.

“We want PAL to stand shoulder to shoulder with the world’s best airlines. We are immensely proud of our four-star rating, but it has only inspired us to work even harder. Our mission is to represent the best of the Philippines, and the best of the Filipinos to the world. So our next goal is to get that fifth star by 2020,” he added.

In addition to improved passenger experience, PAL also expects the use of the IT system to support its aim to join an airline alliance.

More than two-thirds of Star Alliance airlines, three-quarters of oneworld airlines and half of Skyteam airlines use Altéa.

Through Altéa, there is better integration between partner airlines with real-time sharing of availability, fares, as well as customer and booking information to deliver a harmonized customer experience across the alliance.

“It’s clear that PAL’s business strategy is en route to further propel it into the future of travel, where its customers need it to be, and we’re extremely proud to walk that path with the airline. We are committed to PAL’s success in the long-term, and look forward to delivering continual collaboration to ensure today’s agreement matches the expectations of its travelers,” Cyril Tetaz, executive vice president at Amadeus Asia Pacific said.