Franchisers urged to pursue entrepreneurial innovation

MANILA, Philippines – Trade Secretary Ramon Lopez is urging local franchisers to sustain the ongoing entrepreneurial revolution the country is experiencing as this would help in the government’s agenda for micro, small, and medium enterprise (MSME) development.

Lopez said franchisers should inject continuous innovation in their business to develop new franchise models that further empower MSMEs.

“An entrepreneurial nation is what will give us a good chance towards economic prosperity,” said Lopez.

According to the country’s trade chief, Filipinos are now more proud to be called entrepreneurs as compared to the past when being one is associated to being unemployed.

As a way to empower MSMEs, the government, through the DTI, continues to implement programs to nurture the entrepreneurial mindset among Filipinos, as well as urges big industry players to adopt a business model integrating MSMEs in the value chain.

One such program is Project Kapatid, a partnership with private organizations like Go Negosyo, Philippine Chamber of Commerce and Industry and Association of Filipino Franchisers Inc. that enable big companies to help small entrepreneurs.

DTI also has ongoing partnerships with the private sector to mainstream local MSME brands in major malls.

Lopez reminds big corporations to continue assisting their small brothers in their respective industries, noting that “concern for small players is the real measure of success.”