Smart rolls out new mobile app

MANILA, Philippines - Smart Communications Inc. has rolled out a new mobile application for its employees as part of its customer service initiatives. 

In a statement yesterday, Smart said it has developed a mobile application called CARA to empower its 7,000 employees to help their friends and family determine the Smart postpaid plan suitable for their needs based on daily SMS, voice and data usage. 

The app available only to Smart employees, can also be used to submit a postpaid application. 

“When people find out that someone works for Smart, they often make service inquiries or ask for help, for example,  in determining which postpaid plan to get. CARA will enable Smart employees – be they store frontliners, engineers, or marketing staff – to serve as ambassadors and provide efficient assistance for free,” Eden Techico, vice president for Customer Experience (CX) Management at Smart said. 

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