Iconic Coca-Cola bottle celebrates centennial anniversary in Philippines

MANILA, Philippines - The Coca-Cola Co. finally brings to the country a traveling art exhibit titled ‘The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years’ as part of its yearlong celebration of the centennial anniversary of the Coca-Cola contour bottle, a global icon that played a muse-like role in inspiring signature moments of happiness in film, music, arts, design, and popular culture.

The exhibition took thousands of consumers, Coca-Cola fans and avid collectors, key personalities and celebrities, in a unique, multi-sensory journey featuring an array of Coca-Cola bottle themed art, memorabilia and interactive experiences at the High Street Central Amphitheater, Bonifacio Global City in Taguig.

“Since its creation in 1915, the Coca-Cola bottle has achieved iconic status as a symbol of refreshment and uplift and it remains an important asset for our business today,” said Marcos de Quinto, chief marketing officer, The Coca-Cola Co. “The campaign, which will be executed in over 130 countries, is our invitation to consumers around the world to share in the specialness of an ice-cold Coca-Cola,” he said.

The Bottle Art Tour puts together 18 artists – some of them being forerunners of the Pop Art movement – for a sweet mix of media from prints, photography, found objects, toys and paintings.

Among these artists are Peter Blake, creator of the iconic Sgt. Peppers album cover and the ‘Coke Side of Art’ mural at Southbank, London; Andy Warhol, known for his Campbell’s Soup Cans; and Haddon Sundblom, the man behind popular depictions of the merry man from the North Pole, Santa Claus.

Visiting the Philippines along with the exhibit is Ted Ryan, director of Heritage Communications, The Coca-Cola Co.

Simultaneous events led by Ted Ryan also took place during this three-day celebration to engage more consumers and Coca-Cola enthusiasts to take part in this milestone celebration.

Ryan also took time to meet over 50 members of the Coca-Cola Collectors Club of the Philippines, where he received various Coca-Cola themed collectibles from the members such as posters, art-designed bottles, and his very own limited edition Coca-Cola jeepney.